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Sphinx Yu

Marketing Coordinator

Sphinx  brings a structured, goal-oriented approach to her role as Marketing Assistant at Honest Grace Legal. With the focus and initiative of an ENTJ, she supports digital marketing, content creation, and event coordination to strengthen the firm’s presence.

Success is applying what you learn to create value - not just for yourself, but for the team and the people you serve. It’s progress, purpose, and making every detail count.

Languages:

English
Chinese

Core Responsibilities

In the field of marketing, Sphinx’s contributions are defined by:

Creative Content Development: She produces engaging digital content across blogs, newsletters, and social media to elevate brand presence and connect with audiences.

Social Media Engagement: Sphinx curates and schedules posts across various platforms, engages with online audiences, and tracks performance to enhance reach and interaction.

Data-Driven Digital Marketing: She supports SEO initiatives, assists with digital ad campaigns, and monitors analytics to optimise content performance and inform strategy.

Event and Brand Support: From promotional materials to vendor coordination, Sphinx helps bring marketing events and brand activations to life - ensuring every detail reflects the firm’s voice.

Personal Interests

Outside of work, Sphinx enjoys photography, travelling, and hiking. These interests fuel a creative mindset and a love for exploration, which translate into a fresh, curious approach to marketing initiatives.

Vision for the Future

Sphinx’s goal is simple yet powerful: to learn more and contribute more. Through continuous growth and meaningful collaboration, Sphinx aims to drive the firm’s marketing forward while developing deeper expertise in the legal marketing field.

Success is applying what you learn to create value - not just for yourself, but for the team and the people you serve. It’s progress, purpose, and making every detail count.

Languages:

English
Chinese

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